Sapporo Beer Museum

The museum introduces the history of Sapporo Beer, the pride of Hokkaido, as well as the history of the beer industry, the brewing process, and the history of Sapporo, which flourished along with the brewery, in a fun and easy-to-understand way. In the paid tours, brand communicators will guide you through the history of the beer industry and the great people of Hokkaido. The spectacular Premium Theater features a 6K theater, the first of its kind in Hokkaido. At the end of the tour, you can experience a comparison of Fukkoku Sapporo-sei Beer (a recreation of the original Sapporo brew) and Black Label, which can only be drunk at the Sapporo Beer Museum. Elementary school students can join in for free and get two soft drinks. This guided tour can be enjoyed by beer lovers and families alike.